Last updated: February 25, 2025

Preface

Motus Design Group is an engineering consultancy firm that builds innovative products. Some past clients are General Fusion, Luge Canada, Lifebooster, and more. My role as business development analyst was to connect Motus with potential clients and their innovative ideas.

My Approach

I played a key role in driving business growth by identifying and pursuing new opportunities. I conducted market research and data analysis to uncover potential clients and industry trends, helping the company expand its reach. By developing strategic partnerships and optimizing lead generation efforts, I contributed to increased revenue and business expansion.

Most notably, I initiated conversations with an international athleisure company, hearing their idea and learning how Motus could help. This engagement led to a successful deal, creating a prototype device that tracked body metrics as an article of clothing. My approach for this deal was to understand everything about the client, starting with their needs and pain points. While Motus could simply make the product without asking questions, we want to understand product market fit and stand-out features that can separate the client from competition. This particular product was very new, yet I still analyzed the competitors and product demand by conducting online research through forums, blog posts, and news articles. After seeing the product was a good fit, I connected with my team lead to meet with our engineering team to get started on the build.

Identifying Unique Challenges

For this specific product, the biggest challenge was simply speaking with a decision maker. This was a common theme, often seeking deals with others from a place of no relationship. The more calls and emails I made, the stronger I grew in understanding how to communicate effectively to the right individual at the other end.

Resolving Complex Problems

Through cold calling and cold emailing, I was able to have a conversation with someone in the product department looking to outsource this idea to us. Our company's previous products within the sports industry brought validity to our work. The more products we built, the more interest from potential clients we received. As we shifted our focus to perform cold outreach for the industries we have experience, smaller start-ups continued to reach out for us to build their products in different industries. This broadened our capabilities, and more importantly, our credibility.

User-Centric Design

The product design was decided by the client's product team, however, suggestions were made for improvement during the building phase. In this particular case my involvement was solely as a business development analyst, so my job was done.

Conclusion

My role at Motus Design Group gave me hands-on experience in identifying business opportunities, engaging with clients, and driving product-focused conversations. The wearable fitness tracking prototype proved to a success largely attributed towards the analysis of the company, its idea, and external competition. This experience strengthened my ability to research markets, validate product demand, and communicate effectively. It also reinforced the practicality of user needs, competitive differentiation, and strategic decision-making. This was one of my favourite products to see come alive.